Trade Show & Exhibits ROX Calculator
You're spending thousands
(if not more) on events,
do you know what's working?
Prove the value. Justify the investment. Optimize every interaction.
Use our free Trade Show ROX™ Calculator to measure the true return on your event investments. Go beyond cost-per-lead and measure Return on Experience™ with data points that reflect real impact:
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ROX SCORE
Enter your data to see your score
Fill in what you know. Skip the rest.
Lead Capture Efficiency
Worth 25% of your total score
Estimated total number of people who stopped at or walked through your booth. Use event organizer traffic count if available.
Total contacts captured via badge scan, form entry, or any other method.
Engagement Quality
Worth 25% of your total score
How many leads attended a demo, downloaded content, or had a recorded conversation?
Same number from Category 1. Auto-populated if already entered above.
Follow-Up Speed
Worth 25% of your total score
How many days on average before your team sent the first follow-up after the event ended?
Conversion Effectiveness
Worth 25% of your total score
How many leads converted to a meeting booked, qualified opportunity, or closed deal after the event?
Same number from Category 1. Auto-populated if already entered above.
Potential Value Generated
Optional. Does not affect your ROX score.
How many of your captured leads were qualified for follow-up? A qualified lead had a meaningful interaction and fits your target buyer profile.
What is the average deal value, contract size, or revenue opportunity associated with a qualified lead from a trade show? Use your best estimate if exact figures are unavailable.
Enter both fields to calculate.
Your data stays in this browser. Nothing is submitted until you request a consultation.
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ROX SCORE
Enter your data to see your score
Fill in what you know. Skip the rest.