Case Study / Technical Recruiting
Paper sign-ups out.
Digital pipeline in.
From paper sign-ups to a digital pipeline capturing 600+ candidates across career fairs and school visits.
600+
Candidates captured since June 2025
7
Hires directly attributed to Momentify
2
Separate candidate pipelines built from every event
·Senior Recruiter: Sarah BellThe Challenge
A recruiter doing everything right, with no way to show it.
Sarah Bell has been recruiting diesel technicians for Mustang CAT for years. She shows up with energy, makes intentional connections, and genuinely believes in the career she is selling. But when she walked out of a career fair, everything she had built in those conversations walked out with her.
No digital capture. No notes attached to names. No way to sort hot candidates from cold ones. No analytics to tell her which events were worth going back to. The follow-up happened on memory and hope.
Mustang CAT was not doing anything wrong. They simply had no infrastructure to hold what their recruiter was building.
Sarah Bell
Senior Recruiter, Mustang CAT
No digital capture
Every candidate interaction left the event on paper or not at all. Contact information was scattered, unreliable, and hard to share with the team.
No follow-up infrastructure
Without a system, follow-up depended on memory. Candidates who showed real intent were falling through the gap between the booth and the inbox.
No way to measure what worked
Mustang CAT attended recurring events every year with no data to tell them which ones were producing results and which ones were not.
The Solution
One platform. Two pipelines. Double the output from every event.
Momentify gave Mustang CAT a way to capture candidates and advisors from the same event, score them by intent, and follow up before the competition did.
Digital capture on and offline
iPad and mobile QR registration gave every candidate a way to enter their information on the spot. When schools restricted phones, Sarah passed the iPad. When there was no Wi-Fi, Momentify worked offline and synced later.
Two pipelines from one event
Students went into one pipeline toward Mustang CAT's Think BIG program. Advisors and instructors went into a second pipeline for ongoing school relationships. One event, two fully tracked candidate outcomes.
Same-day candidate follow-up
Candidates are scored by temperature, notes are attached to names, and follow-up goes out the same day the event ends. Those who showed real intent no longer wait days or weeks to hear back from the team.
We were really leaving a large piece of the pie at the career fairs with not capturing any information. And now we're not just capturing it, but we're capturing it in the coolest way.
Sarah Bell
Senior Recruiter, Mustang CAT
The Results
600+ candidate engagements.
7 hired. 0 clipboards.
“We didn't track anything. We didn't have anything to compare to. Having analytics to show how many people we're reaching, how many hot leads we have, is a game changer, especially coming from a company who didn't track anything.”
Sarah Bell
Senior Recruiter, Mustang CAT
Moments That Matter Podcast
Hear the full story from Sarah.
Sarah joined Jake on the Moments That Matter podcast to talk about what recruiting actually looks like on the floor, how attention has shifted, and what it takes to create a conversation a candidate remembers. It is worth 30 minutes of your time.
Listen to Episode 004 →Sarah Bell — Recruiting in the Skilled Trades: Intentional Conversations and the Long Game
Sarah Bell, Senior Recruiter at Mustang CAT, on what it takes to recruit diesel technicians, why candidates now have the upper hand, and how showing up with intention changes everything.
Listen NowGet Started
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