The Momentify Mark
The Momentify logo consists of a dynamic gradient icon paired with a wordmark in Inter. Always use the approved logo files. Never recreate or alter either element.
App Icon & Favicon
The app icon uses the Momentify mark on a rounded-corner background. Three variants are available — Primary (gradient), Dark, and Vibrant. Use for favicons, mobile home screens, and app stores.
Color Palette
Momentify's palette is built on electric cyan and deep navy. Energetic, technical, and precise. Click any swatch to copy its hex value.
Brand Gradients
Three distinct gradients serve different roles. Each has a specific use case. Do not swap them or use them interchangeably.
Type System
Momentify uses Inter exclusively. Clean, geometric, and highly legible across digital and print. Weight and size create hierarchy. Never rely on colour alone.
Momentify powers the moments and fuels the data that drives results across events, recruiting, sales, and beyond.
Brand Voice
Confident. Grounded. Operator-led. We sound like people who have been on the floor, in the booth, and in the room. Not theorists. Not hype merchants.
Turn engagement into intelligence.
Turn moments into momentum.
✓ Do
- Write short, declarative sentences with clear cause and effect
- Lead with the problem, then the insight, then the value
- Connect effort to outcomes: "See what happened. Know what to do next."
- Write as if speaking to someone who has 90 seconds
- Ask: does this help justify spend, act faster, or prove impact?
✗ Don't
- Use em dashes. Ever.
- Use startup clichés: "revolutionary", "game-changing", "disruptive"
- Dump features without connecting them to outcomes
- Use filler words: "very", "really", "just", "actually"
- Write long explanations that have no clear payoff
Logo Usage Rules
Consistent application of the logo builds trust and recognition. These rules are non-negotiable.
Clear Space
Always maintain clear space equal to the height of the "M" in the wordmark around all sides of the logo. Never crowd it with other elements.
Minimum Size
The full logo should never appear smaller than 120px wide in digital contexts, or 30mm wide in print. Below this, use the icon mark only.
Never Alter the Logo
Do not stretch, rotate, recolour, add effects, or recreate the logo. Always use the approved SVG files provided in this kit.
Background Contrast
Use the Primary logo on white or light surfaces. Use the Reverse (white) logo on dark, navy, or gradient backgrounds. Never place the logo on a busy photo without a solid backing.
No Unauthorised Lockups
Do not pair the Momentify logo with partner logos, icons, or taglines without explicit approval from the brand team.
Gradient Integrity
The icon's gradient must always run from Cyan (#0CF4DF) to Deep Blue (#1F3395). Do not swap gradient directions or substitute colours.
Solution Color Systems
Each Momentify solution has its own distinct color identity. Drawn from a shared palette to feel related but immediately distinguishable. Click any swatch or gradient to copy.
Headline Treatments
The "Empower Every Moment" headline across every brand context — dark and reverse. Each solution's gradient colours the accent word. Click Copy CSS to grab the gradient snippet.
Open Graph Images
Social sharing images at 1200 x 630 for each page. Each solution uses its own gradient background and accent colors. Download as SVG or reference directly from /og/ in the website repo.
